I just received this newsletter from the gang over at WebProNews AU, Blogging To Better SEO, that puts into words a lot of what we do for our clients every day as part of our Social Media consultancy and even what we do incidentally for our Public Relations clients.

I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.