Abraham Harrison offers a complete menu of services that build your company’s online presence.
Abraham Harrison will help you reach the relevant influencers in your market by breaking down the Internet into communities and conversations. We use this information to identify influencers and opinion leaders, to whom we deliver a marketing message that is appealing enough to persuade them to tell their friends, co-workers, and families.
We can implement strategies to help you "heal" or "clean" negative search engine results, which could damage your reputation. While removing all negatives associations is challenging, our clients have experienced improved search results through our innovative practice of leveraging Google’s algorithms and indexing processes to your benefit.
In order to secure your brand, it is important to make sure you have all of your bases covered. We will help you lock down your online brand is locked down with a mind to controlling brand reputation, both in terms of promotion and protection.
A primary key to ensuring your online brand is prevalent and protected is strategically registering your company’s domain name. Abraham Harrison can help you develop a plan for creating a great domain name, effectively registering it, and initiating trademark proceedings.
Abraham Harrison is skilled at identifying the influencers of online communities who are popularly understood to be the most credible and reliable members. We use this information to help you advocate directly to the people who want and need what you have to offer on your behalf.
Our goal when implementing buzz marketing for you is to persuade the most influential members of the community that your "stuff" is worthy of recommending. Influencing the influencers as a marketing strategy has been prohibitively expensive and limited to celebrities and the media – until the Internet.
We are here to help you take advantage of this opportunity through more cost-effective and efficient means.
Abraham Harrison can engage, respond, and turn the tides when something goes completely wrong for you online. Moreover, we can help you put preventive measures in place to ensure your online identity is kept pristine. These responsive and preventive measures are:
Since the internet is too vast for direct marketing, Abraham Harrison can help you reach your target market online by identifying and influencing the influencers-- the opinion leaders who can and will market on your behalf. Our aim is to accurately target your marketing message directly to the people who want and need what you have to sell.
We will identify your target audiences, whether they are video bloggers, travelers, backpackers, drinkers, hostellers, film-makers, vacationers, good-living aficionados, families, budget travelers. Whoever they are, we will find them.
We will develop tailored online outreach activities according to your target community’s values and communication patterns. Marketing campaigns that take into account these “local customs” are not only more effective, but ensure that your company does not experience server blowback, which hurts not just brand perception online, but universal brand reputation.
Our goal at Abraham Harrison is to manage the public's perception of you or your company. We promote your brand through online advocacy, blogger relations, and online outreach. Each of these activities is garnished by our deep knowledge of online protocol, "local color," and community customs. We promise to deliver a comprehensive online publicity package that will not only get you noticed, but noticed in the ways that you want to be noticed.
Abraham Harrison can help you design and launch your RSS syndication strategy, one of the most important new media technology in the last twenty years. We recommend that every client implement RSS feed and syndication as it continues to be one of most sustainable web strategies.
Search engine optimization (SEO) can take your company’s exposure to the next level. Abraham Harrison has over ten years experience designing and implementing SEO. We use our deep understanding of the technology behind search engines to make sure that you optimize every aspect of your website to ensure that your company is always seen on the Internet, and seen first.
Abraham Harrison has years of experience reaching out to people were they spend their time online, reaching far back to the late 80s, well before Abraham Harrison was a twinkle in our eyes. We are experts in the art of building reputation and relationship with people online, be it on Facebook, MySpace, message boards, Yahoo and Google Groups, YouTube, Twitter, mailing lists and Listservs, email, and even Usenet.
When it comes to direct outreach to folks on Twitter, Facebook, and LinkedIn, Chris Abraham, our President, personally has thousands of followers, friends, and connections, respectively, just on his own.
And, when it comes to social media engagement and outreach, is it essential to be a known entity well-before you're expertise is needed. That is why we at AHLLC spend a lot of our lives growing, exploring, and expanding our online and offline relationships. When push comes to show, it is really about trust, friendship, connection, openness, transparency, and simply being there and available, day after day.
Needless-to-say, Chris is an A-lister who has been online since he was dialing in to BBBSs back in the 80s and has been blogging since 1999 and developing for the web since it was only crawling back in 1993.
As a result, Chris and the rest of the Abraham Harrison team is exceptionally suited to bringing your message, your brand, your services, your mission, your passion, and you, to the social media space and blogosphere.
Please don't hesistate to call us or email us and we'll get you started.
This course provides a foundational understanding of the role of a blog in a marketing strategy and how to begin a blog. Objectives for this course include:
In this course, you will learn everything you need to know to optimize your company blog. You will learn how to:
We offer modular training sessions that can be taken as stand alone courses, which allows you to choose a training that is most appropriate to your needs. Choose from the following modules: